Services

Web design and digital marketing

Websites built to win you customers, and the SEO, ads and analytics to bring the right people to them.

Websites we've built, shown on a laptop and two phones
Latest projects

Websites we're proud of

Three businesses that came to us for a website that works as hard as they do.

  • Cape Winelands Airport website on a laptop and phones

    Cape Winelands Airport

    Cape Winelands Airport approached us with a time sensitive project to update their site before the launch of a massive expansion.

    View project
  • Event Republic website on a laptop and phones

    Event Republic

    A niche marketing solutions start-up gets a stunning new website to announce their presence.

    View project
  • Old Mac Daddy website on a laptop and phones

    Old Mac Daddy

    A much-loved holiday estate repositions itself as a destination venue for weddings, conferences and team building.

    View project
  • The Old Biscuit Mill Conference & Events website on a laptop and phones

    The Old Biscuit Mill Conference & Events

    The conference and events center of Cape Town's beloved Old Biscuit Mill gets an online presence.

    View project
Testimonials
  • Karen Rusk
    Karen Rusk
    mumson.co.za
    “We would highly recommend Webassist as an essential partner in the set up of your website as well as the future support of such.”
    “Webassist provided an excellent service in building our website as per our request, whilst providing knowledgeable recommendations and guidance, as well as a wealth of experience with regards to maximising the website to its full capacity, keeping in mind future growth and traffic to our website and our business. We would highly recommend Webassist as an essential partner in the set up of your website as well as the future support of such.”
  • Cindy Kennerley
    Cindy Kennerley
    Founder, Balance your Debt
    “THANK YOU SO MUCH from your very happy client.”
    “I had no clue about designing a website and I am SO grateful to Athlone as he has been right by my side from start to finish.”
  • Mark Wilkinson
    Mark Wilkinson
    Executive Director, Cape Winelands Airport
    “Love working with you guys.”
    “Love working with you guys. Professional, efficient, friendly.”
Web design

Web design that turns visitors into customers

Your website is often the first conversation you have with a new customer. We design and build custom WordPress websites that make that conversation count: clear about what you offer, easy to use on any device, and built to lead people to get in touch.

Every site is planned around your business and your customers, not a template. You get a website you can grow with, and a team that's still there after launch.

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Cape Winelands Airport website home pageCape Winelands Airport development plans pageCape Winelands Airport current airport page

What's included

  • Website architecture

    Research and design of the sitemap, then linking the pages together in a logical way that's easy for visitors to navigate.

  • UX design

    We plan a great user experience that engages site visitors and turns them into customers.

  • UI design

    The shiny things stage: we create a beautiful design that captivates visitors and stays true to your company's voice and tone.

  • Copywriting

    Good copy makes or breaks a site. In your company's voice and tone, with a smidge of art and a dash of science, we craft engaging sales copy.

  • Responsive development

    Much of your traffic comes from phones. We make sure your site looks good and, above all, is easy to use on any screen.

  • Accessibility built in

    1.3 billion people worldwide live with a significant disability. We make your website accessible to all of them.

  • SEO-ready build

    Every site is built with SEO best practices, so it's ready to rank on Google from day one.

  • Custom WordPress development

    Built on WordPress and tailored to how your business works, from booking and sign-up flows to custom features.

  • Easy content updates

    Update your own content whenever you like, or let us do it for you with a website management plan.

Digital marketing

Then we bring the right people to it

A great website needs visitors. These services put it in front of the people looking for what you sell.

SEO

SEO (search engine optimization) gets you found on Google by people already searching for what you sell.

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  1. SEO strategy

    We brainstorm an effective strategy to reach your business goals.

  2. Keyword research

    A deep dive into what users in your industry are searching for. These keywords become our campaign roadmap.

  3. Technical SEO

    We cross the t’s and dot the i’s when it comes to the technical requirements of SEO.

  4. Local SEO

    For local businesses, we create a specific strategy to help you rank in local search in your area.

  5. Content SEO

    We design an action plan to create website content, then optimize that content to earn organic search traffic.

  6. Rank tracking

    We use rank tracking to know how best to move forward, react and adjust.

PPC

Pay-per-click ads on Google and Facebook put you in front of customers now, while SEO builds over time.

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  1. Campaign strategy

    Thorough research, performance prediction and a comprehensive campaign strategy are the bedrock of every PPC campaign.

  2. Funnel & offer design

    We create a compelling offer, landing page and well-thought-out funnel.

  3. Google Ads management

    We actively manage your PPC campaigns for the highest performance and return.

  4. Facebook Ads management

    Laser-focused targeting on Facebook to bring your ideal customers to you.

Analytics

See which pages, ads and channels actually bring you customers, so you spend where it pays.

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  1. Google Analytics & custom analytics

    We set up and configure Google Analytics 4 and custom analytics for data insights.

  2. Heatmaps & scroll tracking

    For detailed insights into visitor behavior, we can set up heatmaps and scroll tracking. This data helps us improve the user experience and ultimately make the site more engaging.

  3. Easy-to-understand reporting

    Clear reports each month ensure you know exactly what is going on in your business.

  4. Split testing

    Testing different ways to do things, one against the other. We then keep and build on what works best.

  5. Conversion optimization

    An ongoing commitment to making your spend as effective as possible, at the lowest possible cost.

How it works

From first call to launch

A simple, three-step process, with you in the loop at every stage.

  1. Step 01

    Discovery

    We get to know your business and your customers, then plan and design your new website.

  2. Step 02

    Build

    We build your site and send you a progress update every Monday: what we did last week and what's next.

  3. Step 03

    Launch and beyond

    Your new website goes live. We're still here afterward for updates, improvements and support.

FAQ

Web design questions

Have a question? Let's chat about how we can grow your business.

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Free consultation

Book your free consultation

Tell us about your business and what you want your website to do. We'll reply by email to set up a call at a time that suits you. There's no obligation to work with us.

Inquiry